Telco & Media
We help you connect with your customers
Today, change is not only constant, but also accelerated, affecting multiple business aspects: customers, processes, business models, marketing and distribution channels, and so on. We need new ways of doing things, of reaching our customers, the market… we need agility, efficiency, innovation.
It is time to move, to reinvent. We can help you do so.
Telecom
In a market where competition is fierce, where the penetration of data services (broadband -mobile or not- and pay TV) is growing, albeit at different rates, and where an increasing number of customers are opting for convergent services, we have been contributing to the success of telecommunications operators for many years.
In addition to digital capabilities, complete offer of IT services and Centres of Excellence around SAP, Microsoft and Cloudture (cloud + infrastructures), we have an offer of specialised services for Telecom Companies.
This extensive experience in the sector has allowed us to develop a portfolio of services with the aim of helping our customers in two key areas:
- Maximize their operational efficiency, boosting the industrialization of their ‘Context’ processes.
- Increase the quality of the service perceived by the final client in all its Customer Journey.
Media
Aware of the complexity of this context, at Ibermática we offer solutions specifically designed for Media companies to have the capacity to:
- Monetize the opportunities of a sector in the midst of transformation, helping them to improve the customer experience and in the adoption of those new technologies that are breaking into the market.
- Respond with agility to the demands of the end customer, helping them to develop new business models, with new actors who are breaking the “traditional rules of the game”, as is the case of ‘influencers’ (bloggers, youtubers and instagrammers), who have altered strongly the advertising ecosystem.
THE MEDIA ECOSYSTEM AS A SOCIAL ECOSYSTEM: The digital client is not an isolated island, it is part of a social ecosystem in which it communicates, shares digital contents and resources, more and more frequently and in a wider scope through open platforms.
The media sector is at a crucial and momentous juncture, influenced by five key factors:
- CONNECTIVITY: digital customers with immediate access to services always available anytime, anywhere, in a constantly evolving technological environment.
- NEW DIGITAL CHANNELS: which involve permanent exposure to the world showing products and services to an increasingly competitive global market for consumption.
- ONLINE CONTENT CONSUMPTION: that affects the relationship model with clients and partners, where real time and personalization are essential leverages for differentiation.
- NEW BUSINESS MODELS: most of them disruptive and that affect globally (mission, vision, values, organization, people) and force to improve efficiency continuously.
- NEW PLAYERS: In a global market, with increasingly technological customers, new digital native actors emerge that compete in a different way with our ‘traditional offer’.
Cloudture
Infrastructure to serve your business
- IT Consultancy
- Transformation projects
- Comprehensive infrastructure management
- Communications and security
- HelpDesk
Cloud Services
- Hybrid Cloud platforms and Cloud Servcices brokerage
- SaaS Solutions
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Automation
Marketing & Programmatic advertising
- DMP based solutions
- Customer Intelligence and Marketing Automation solutions
Smart Digital Automation consultancy and projects
- Automation of front and back-office processes thorugh BPM and RPA
- Chatbots and virtual assistants applying NLP
- Cognitive automation and advanced analytics
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Digitalization
Customer Experience projects
- Omnichannel digital strategy
- Customer engagement
- Digital Journeys digitalization
- Digital channels development: web & mobile
- Design Thinking
- Chatbots & cognitive assistants
- Collaborative interfaces
- Augmented Reality
Services
- EMM solutions
- ERP & CRM solutions integration
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Storage, Distribution and Content Management
- Cibersecurity
- SaaS for video generation
- 4k editing and storage solutions
- Storage & computing hardware solutions
In such a competitive and strategic sector we work to be better and respond to the new demands of your market.

MERCEDES PÉREZ DEL MOLINO
Telco & Media Sector Director
m.perezdelmolino@ibermatica.com
913 849 100
Shall we connect?
Well-applied technology usually makes things easier. If you suspect that it may also be of help to you, give us the opportunity to meet you and show you how far you can go.