In a market where competition is fierce, where the penetration of data services (broadband -mobile or not- and pay TV) is growing, albeit at different rates, and where an increasing number of customers are opting for convergent services, we have been contributing to the success of telecommunications operators for many years.

In addition to digital capabilities, complete offer of IT services and Centres of Excellence around SAP, Microsoft and Cloudture (cloud + infrastructures), we have an offer of specialised services for Telecom Companies.

This extensive experience in the sector has allowed us to develop a portfolio of services with the aim of helping our customers in two key areas:

• Maximize their operational efficiency, boosting the industrialization of their ‘Context’ processes.
• Increase the quality of the service perceived by the final client in all its Customer Journey.

Aware of the complexity of this context, at Ibermática we offer solutions specifically designed for Media companies to have the capacity to:

• Monetize the opportunities of a sector in the midst of transformation, helping them to improve the customer experience and in the adoption of those new technologies that are breaking into the market.
• Respond with agility to the demands of the end customer, helping them to develop new business models, with new actors who are breaking the “traditional rules of the game”, as is the case of ‘influencers’ (bloggers, youtubers and instagrammers), who have altered strongly the advertising ecosystem.

The media sector is at a crucial and momentous juncture, influenced by five key factors:

• CONNECTIVITY: digital customers with immediate access to services always available anytime, anywhere, in a constantly evolving technological environment.
• NEW DIGITAL CHANNELS: which involve permanent exposure to the world showing products and services to an increasingly competitive global market for consumption.
• ONLINE CONTENT CONSUMPTION: that affects the relationship model with clients and partners, where real time and personalization are essential leverages for differentiation.
• NEW BUSINESS MODELS: most of them disruptive and that affect globally (mission, vision, values, organization, people) and force to improve efficiency continuously.
• NEW PLAYERS: In a global market, with increasingly technological customers, new digital native actors emerge that compete in a different way with our ‘traditional offer’.